What is 'URL'?

Yes, in a real sense, URL is the backbone of your article. Without an effective URL, the article cannot stand out in Google and other search engines. URL is one of the key concepts of the web and it stands for 'Uniform Resource Locator'. URL consists of multiple parts that include a protocol and a domain name. It is the name of your resource online, and it is basically the web link of your content.

Creating an URL that is relevant, compelling, and easy to understand is considered very important. The article "Google's 200 Ranking Factor" by Backlinko, stated that URLs play a major role in raking a particular page. Although URLs cannot rank themselves, a keyword in the URL can improve ranking by providing better visibility. Thus, it is relevant to create URLs that express the content and not just attach keywords randomly.

A short URL with limited keywords is always the most beneficial method. It shouldn't be lengthy and has to be easy for users and search engines to understand what to expect from the URLs by simply taking a look.

An ideal URL will describe the web page and the content. It is important not to add any capital letters, numbers and special characters, and other unnecessary parameters in the URL.